About the Business A next-generation hybrid beauty brand based in the Philippines, blending skincare benefits with high-performance makeup. Its flagship product - a multi-use stick for lips, cheeks, and eyes, is formulated with hydrating agents and SPF, catering to consumers who value speed, versatility, and skin health. Launched in 2023, this brand addresses the growing demand for functional, time-saving beauty solutions. Designed with a digital-first approach and built for omnichannel expansion, this brand offers a turnkey platform for a strategic acquirer looking to scale an emerging brand in a high-growth market.
Target Market Zillennial women (older Gen Z and younger Millennials) in the Philippines seeking affordable, multifunctional, skin-caring beauty solutions.
Market Opportunity Consumers are increasingly seeking multifunctional, time-saving beauty solutions that integrate skincare benefits - driving hybrid beauty to be one of the fastest-growing segments globally.
Early Traction ● Product Launch: Achieved strong early market validation with high engagement rates and rapid sell-through across DTC channels and limited retail pilots. ● Community: Built a loyal, fast-growing digital community demonstrating high conversion rates, strong repeat purchase behavior, and active brand advocacy. ● Recognition: Awarded the Beauty Brand Leadership Award in 2024, reinforcing this brands reputation for innovation, authenticity, and category leadership.
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